How's your marketing strategy looking?
If yes, that's brilliant (although posting on social media shouldn't be the only activity you invest in).If you're not really sure where to begin, don't worry, hopefully these few tips will help you shape the direction you want your business to go.But first before you do the doing you've got to identify your audience.
Once you know who your audience is it can help inform your strategy. Then you need to identify what you want to get out of your marketing activities. Brand awareness? Sales? A lot of businesses aren't unique and unusual, so what makes a business stand out from all the others almost exactly the same? Well you could focused on brand awareness, what makes your business different is you. So use that to your advantage. So now you know what your objective is and who you're selling to. Now you you have to get on with the marketing! We've all heard of 'hook, line and sinker'. It works for Marketing.
Hook your audience - eye popping imagery, headlines and intriguing opening text will grab your customers attention.
Line - give the customer you're story. Why are you different? Why should they buy from you?! How will you make their life better or solve their problem?
Sinker - here's where you offer that all important solution to their problem. Why engaging in your services or why buying your product will be the answer they're looking for! Every transaction we make is driven by emotions. How will buying that pair of trainers make you feel? What emotions will that second hand watch purchase evoke? It's no different to selling your holiday let. How will a stay at your let make them feel?
Firstly digital marketing is of course, a prime opportunity to catch the eye of those potentially willing to spend their money with you. Google is where it's at. A strong website with relevant keywords in the written copy, fresh unique copy (such as blogs) and back links linking with other more authoritative websites can really help boost you up those all important rankings, there's lots more to Search Engine Optimisation (let me know if you'd like to know more on this!), but these are the basic principles to look at. 75% of people will never scroll past the first page of Google, so it's really important to invest in this strategy. 53% of organic web traffic comes from Google. That's 53% more potential customers you could get.
Once you've nailed your web strategy. Think which social media channels will my audience be using? Then focus on that. Look at the average audience for every platform to help you choose. Video content is definitely a more successful content form, its 1200% more likely to be shared than a photo. Use language that will want someone to read the whole caption. 'Pssttt... here's a secret, do you want you know where you can see the best views on Exmoor?' .
You've then got content marketing, written articles in magazines or publications are great if you've particularly got something unique. Don't ever underestimate the power of the written word, particularly if the publication is read by your target audience.
You've also got marketing opportunities when it comes to your returning customers. Think about what you can do to get them to return. A 10% off voucher, business cards? What about business cards, vouchers and postcards all so the customer can take them away and share them. I've From the first interaction with out guests I get them engaged in our social media channels for tips and recommendations. Some guests choose to cancel their platform booking and book direct due to the fact they work out they don't have to pay booking fees.
There's so much more to marketing your property, pay per click, advanced search engine optimisation, promotional opportunities and more but hopefully these few little tips will help you come up with a focused strategy that will help your business grow!
Comments