Do the words indexing, metadata and keywords run shivers down your spine?! Well, no more do you need to feel the dread of optimising your website with our short guide. And if it stills hurts your head, no problem, this is why we’re here!
So why is it important to ensure your website is optimised for search engine optimisation? Well the place way of thinking about it is imagining your website is a library book. If the book isn’t in the library in the first place then no one is going to be able to find it, right?!
So to get your book found, it needs to get in that library. That’s why you need to ensure you’re visible on Google. Once Google knows you exist, great! But how is anyone going to find you? In a library there are thousands of books, so how do you find the one you want? Indexing of course! The library has a wonderful way of making sure all the books are in the right places so if you want to read The Gruffalo to your child, you can find it, alternatively if you want to borrow the Works of Shakespeare you can find that pretty quickly too! That’s why is it’s important that the right keywords and metadata if associated with your website are present to ensure the Google bots index your page correctly.
Finally how does a library decide which book is going to be on the special display as soon as you walk in? The one that gets borrowed over and over again? New releases from high flying authors and recommendations from well-regarded people, newspapers or reviewers is also going to help. That’s where creating back-links comes in, the more high authority links in place the higher Google will rank you.
Once you nail these elements you’ll start to see search engine results pages rank you further up. It’s not a quick job. It can take months of hard work and dedication to climb up the pages of Google. But with perseverance it can have the desired results.
If this all seems a little confusing, get in touch. If you haven’t got a huge budget to invest in SEO we can help with an initial web audit and tailored recommendations to help you off on your SEO journey. Alternatively we can help with regular updates and content to keep pushing you up those Google pages.
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